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Presentation writing skills have a profound effect on your career success. Discover the science of fact-based persuasion.
Communicating in a logical and structured manner is probably the most important skill of a manager in today’s business world. Strategic consultancies, such as McKinsey & Company, BCG, and Bain, have mastered this skill, setting the gold standard for structured communication in business. Presentations are often sent ahead of time and a decision maker makes a first impression just based on the slides. Whether you are in a corporation talking to the board, a small business delivering a sales pitch, or a startup going for funding, the form and structure of your slides matter (and are often the differentiating factors to success).
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