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Intergrated digital campaigns
A car insurance price comparison site in the UK created an unusual character - A Russian meerkat named Alexander, who speaks on behalf of the company across multiple social media platforms. The UK went meerkat mad and Compare The Market increased their market share.
An example of an astonishingly integrated political campaign that utilizes social media at its core, fighting against library closures in Michigan.
IKEA joined forces with ordinary people selling their homes. They used their private real-estate ads to launch IKEA's new sofa TIDAFORS. In return, the sellers got plenty of IKEA's advertising space for free.
Nike Fuel Station - Winner of Creative Showcase Awards 2012 (UK)
Perfect showcase of experiential marketing - how to bring Nike Fuelband to life using Microsoft Kinect and 3D technology.
Social Media Marketing
Curators of Sweden - Winner of multiple marketing awards in 2012-2013 (Sweden)
A good example of how Dove brand extended its core marketing message fighting beauty stereotypes via Facebook platform.
Interactive experience was created where Turkish superstar Kivanc addressed Magnum FB fans by their names after reading their Facebook data.
How to get 150,000 Tweets in 8 hours: Volkswagen "Polo" advergame in Spain.
B2B Digital Marketing
A good example of an integrated direct marketing B2B campaign combining email, direct mail, video and telemarketing.
Networking technology provider Cisco opened The Social Media Listening Center for the London Olympics. The center is open to employees, partners, customers and visitors, featuring six large interactive touchscreens displaying a wide variety of data about social media conversations dealing with Cisco and its brands, services and products.
Marketing on multiple Screens
Innovations in mobile marketing
How to use multiple screens to engage customers: integrating TV, mobile and tablet screens
FedEx + Shazam SuperBowl project 2012- 2013 - Winner of MIXX Awards 2012 (USA)
FedEx made deals with Shazam to offer viewers of Super Bowl commercials additional content through smartphones and tablets.
Coca-Cola Polar Bowl - Winner of Festival of Media Global Awards 2013 (USA)
Truly integrated campaign across digital and mobile media with a second-screen social campaign.
Second Audio Program marketing for Tortrix potato chips - Winner of Festival of Media Global Awards 2013 (Guatemala)